Company Overview
Car subscription and pay-to-drive mobility platform for customers underserved by traditional credit.
AT50 Inclusion Rationale
Included for vehicle-subscription scale across South Africa with measurable revenue formation, supported by emerging-market growth-investor capital.
Reviewed May 08, 2026
Funding & Market Presence
| Date | Round | Amount | Valuation | Lead investor | Source |
|---|---|---|---|---|---|
| 2023 | Other | $100M | — | — | Source |
Operating markets
South AfricaMexico
Leadership
E
Eerik Oja
Founder
founder
M
Marten Orgna
Founder
founder
