AT50:CHARConstituent since 2026·Pre-IPO
Chari logo

Chari

E-commerce›Social Commerce·Casablanca, Morocco·Founded 2020

YC-backed fintech and e-commerce platform for informal retailers and embedded financial services.

Company Overview

YC-backed fintech and e-commerce platform for informal retailers and embedded financial services.

AT50 Inclusion Rationale

Included for B2B retail-distribution and embedded-finance scale across Morocco and adjacent markets, with capital backing from YC and global growth investors.

Reviewed May 08, 2026

Funding & Market Presence

DateRoundAmountValuationLead investorSource
2025Series A$12M—SPE Capital and Orange VenturesSource
2021Seed—$70M—Source

Operating markets

MoroccoFrancophone Africa

Leadership

Ismael Belkhayat
Ismael Belkhayat
Founder
executive
Sophia Alj
Sophia Alj
Founder
executive

Sources & Data Status

AE
  1. 01zawya.com
  2. 02techcrunch.com

Related Insights

Weekly Signal

AT50 Index — Weekly Signal

Index at 1415.28 (+0.06% this period). Top contributors: M-KOPA, PalmPay.

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Movers
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