AT50:WSKOConstituent since 2026·Pre-IPO
MaxAB logo

MaxAB

E-commerce›Social Commerce·Cairo, Egypt·Founded 2018

B2B commerce platform connecting informal retailers to goods, services and financing across Egypt, Morocco and Kenya (operating as Wasoko in Kenya).

LinkedIn

Company Overview

MaxAB is a B2B e-commerce and embedded-finance group headquartered in Cairo, Egypt. It connects informal retailers with FMCG supply, logistics and working-capital financing. Following its 2024 merger with Wasoko, the group operates under the MaxAB name in Egypt and Morocco and under the Wasoko brand in Kenya.

AT50 Inclusion Rationale

Included for B2B retail-distribution scale across East Africa, with sustained capital formation and a recent strategic merger reshaping the platform footprint.

Reviewed May 08, 2026

Funding & Market Presence

DateRoundAmountValuationLead investorSource
2024Valuation Mark—$260M—Source
2022Series B$125M———

Operating markets

KenyaTanzaniaUgandaRwandaOther markets

Leadership

D
Daniel Yu
Founder, Wasoko (Kenya brand)
executive
B
Belal El Megharbel
Co-founder & CEO
executive
M
Mohamed Ben Halim
Co-founder
executive

Sources & Data Status

AE
  1. 01wasoko.com
  2. 02techcrunch.com

Get the AT50 Index Report

Stay on the institutional list for releases, governance updates, and methodology summaries.

By subscribing, you agree to receive AT50 research and release updates. You can unsubscribe at any time.

Movers
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